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dc.contributor.author Wardley, Marcus
dc.contributor.author Alberhasky, Max
dc.date.accessioned 2020-02-13T17:41:43Z
dc.date.available 2020-02-13T17:41:43Z
dc.date.issued 2019
dc.identifier.uri http://hdl.handle.net/10211.3/215081
dc.description.abstract Loss aversion predicts that a loss should be more aversive than an equivalent gain. When that amount is zero we show the opposite. That is, “gaining nothing” is more aversive than “losing nothing.” We show support for this effect across five studies. Studies one and two demonstrate the effect by replicating two well-known studies and varying the framing of zero. Study three examines the underlying affective mechanism. Study four explores financial decision-making, and study five demonstrates the difference between a small loss and gaining nothing is moderated by belief in risk-reward. These results have important implications for researchers and managers. en_US
dc.language.iso en_US en_US
dc.publisher Society for Consumer Psychology Conference en_US
dc.relation.uri https://www.myscp.org/pdf/conference%20documents/SCP%202019%20Long%20Program.pdf en_US
dc.rights Society for Consumer Psychology Conference en_US
dc.subject Loss aversion en_US
dc.subject zero en_US
dc.subject decision-making en_US
dc.title Framing Zero: When Losing Nothing is Better Than Gaining Nothing en_US
dc.type Abstract en_US


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