Standing Out in the Crowd: Marketing and Branding Strategy for the Smaller Winery

Businesses around the world know the power of marketing, that they must engage the customer at a multitude of levels and attack distribution channels with vigor. While this approach is widely accepted and used in a broad range of industries, the world of wine is a bit more delicate. How do smaller wineries promote their wines legally without overwhelming the customer? How can these smaller wineries get access to the market dominated by a few powerful giants? And what are the winery specific tactics that have been proven to engage customers while making sales, and keep them as customers long term? The following analysis aims to tackle these questions.