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Recent Submissions

  • Wardley, Marcus; Alberhasky, Max (Society for Consumer Psychology Conference, 2019)
    Loss aversion predicts that a loss should be more aversive than an equivalent gain. When that amount is zero we show the opposite. That is, “gaining nothing” is more aversive than “losing nothing.” We show support for this ...
  • Sciglimpaglia, Don; Whitt, Airon Elizabeth (Journal of Business Management & Change, 2018)
    Businesses around the world know the power of marketing, that they must engage the customer at a multitude of levels and attack distribution channels with vigor. While this approach is widely accepted and used in a broad ...
  • Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella (Journal of Advertising Research, 2016-09-01)
    Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials. The current ...
  • Havard, Cody T.; Dalakas, Vassilis (Sport Marketing Quarterly, 2017-12)
    The topic of rivalry is a favorite in sport popular culture. Fans, media members, and participants frequently discuss who is a rival team, what constitutes a rivalry, and what rivalries are most relevant in sport. For ...
  • Lawson, Stephanie; Gleim, Mark; Perren, Rebeca; Hwang, Jiyoung (Journal of Business Research, 2016-08)
    Consumers are increasingly attracted to the idea of accessing products instead of owning them. This shift is important to businesses as they pursue the growing market of consumers engaging in alternative forms of consumption. ...