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dc.contributor.author Sciglimpaglia, Don
dc.contributor.author Whitt, Airon Elizabeth
dc.date.accessioned 2020-02-12T23:45:59Z
dc.date.available 2020-02-12T23:45:59Z
dc.date.issued 2018
dc.identifier.citation Sciglimpaglia, Don and Airon Elizabeth Whitt (Winter 2018). "Standing Out in the Crowd: Marketing and Branding Strategy for the Smaller Winery". The Journal of Business Management and Change. Winter 2018. pg. 71-91 en_US
dc.identifier.issn 1967-6839
dc.identifier.uri http://hdl.handle.net/10211.3/215080
dc.description.abstract Businesses around the world know the power of marketing, that they must engage the customer at a multitude of levels and attack distribution channels with vigor. While this approach is widely accepted and used in a broad range of industries, the world of wine is a bit more delicate. How do smaller wineries promote their wines legally without overwhelming the customer? How can these smaller wineries get access to the market dominated by a few powerful giants? And what are the winery specific tactics that have been proven to engage customers while making sales, and keep them as customers long term? The following analysis aims to tackle these questions. en_US
dc.format.extent 24 en_US
dc.language.iso en_US en_US
dc.publisher Journal of Business Management & Change en_US
dc.relation.ispartofseries Winter;
dc.relation.uri https://www.wbmconference.net/jbmc.html en_US
dc.rights Journal of Business Management and Change en_US
dc.subject winery en_US
dc.subject small business en_US
dc.subject marketing en_US
dc.title Standing Out in the Crowd: Marketing and Branding Strategy for the Smaller Winery en_US
dc.type Article en_US

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