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dc.contributor.author Fang, Fang
dc.contributor.author Sun, Yi
dc.contributor.author Leu, Jack
dc.date.accessioned 2019-09-03T17:44:49Z
dc.date.available 2019-09-03T17:44:49Z
dc.date.issued 2015-02
dc.identifier.citation Fang Fang, Sun, Yi, Leu, Jack (2015). "Profit Analysis for Video Game Releasing Strategies: Single-player vs. Multiplayer Games" Journal of Supply Chain and Operations Management. 13(1). pg 58-77 en_US
dc.identifier.issn 2167-7115
dc.identifier.uri http://hdl.handle.net/10211.3/213136
dc.description.abstract A video game publisher may release a game in a multi- and/or a single-player version. The major difference between these two versions is that, unlike its single player counterpart, a multiplayer game allows its players to cooperate and/or compete with other human players, thus bringing them additional fun from social interactions. This study examined the game publisher’s strategies on which version(s) of the game should be released and how their prices may be affected when different versions are available. We drew insights from psychology literature on why people play games and used three important factors to analyze players’ adoption of video games. Based on these factors, we built a two-dimensional Hotelling model to analyze product differentiation strategies for a game publisher and studied how a player might adopt appropriate game versions based on factors associated with their intrinsic characteristics. We then derived the optimal pricing strategies for a game publisher to target the intended group of players when she releases (i) only the single-player version, (ii) only the multiplayer version, or (iii) both versions. The profits for the three releasing strategies were then compared and the optimal strategies associated with different cost parameters were identified. Published in an open access journal. en_US
dc.description.sponsorship Management Information Systems en_US
dc.format.extent 20 en_US
dc.language.iso en_US en_US
dc.publisher Journal of Supply Chain and Operations Management en_US
dc.relation.uri https://www.csupom.com/uploads/1/1/4/8/114895679/jscom_2015_1_5.pdf en_US
dc.subject Video Game pricing strategy en_US
dc.subject two-dimensional Hotelling model en_US
dc.subject price discrimination en_US
dc.title Profit Analysis for Video Game Releasing Strategies: Single-player vs. Multiplayer Games en_US
dc.type Article en_US

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