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Keeping Up With The Khardasians, The Joneses: Designing Consumer Behavior and Marketing Exams around a Full-Length Feature Film

Presentation by Glen H. Brodowsky at 41st Annual Conference of the Marketing Educators’ Association (MEA) held at Bahia Resort Hotel, San Diego, California April 6-8, 2017.
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  • 2017-04
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  • 2019-06-11T20:50:54Z
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  • Brodowsky, Glen (2017). Keeping up with the Khardasians, the Joneses: Designing Consumer Behavior and Marketing Exams and a Full-Length Feature Film. Merriman, Chrisann and Mindy Wlech (eds.), THE 41st ANNUAL MARKETING EDUCATORS' ASSOCIATION CONFERENCE 2017 ANNUAL CONFERENCE PROCEEDINGS ENHANCING MARKETING EDUCATION THROUGH TECHNOLOGY AND NEW METHODOLOGIES. (pg 21) Marketing Educators' Association Conference
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