Hawthorne Cat Power Generator Systems Market Analysis

A team at Hawthorne Cat recently enlisted a group of five students from the California State University San Marcos (CSUSM) Fully Employed Masters of Business Administration (FEMBA) program to conduct research on the backup power generation system market in San Diego County. The team was tasked with identifying the current market position of Hawthorne Cat and its competitors, as well as possible market trends likely to manifest in the next 3-5 years. After exploratory research, the team decided on a number of different strategies to accomplish the objectives: website research, telephone interviews, an online web based survey, data analysis, and consultation with a wide variety of industry organizations. Ultimately the team had six recommendations for the Hawthorne Cat leadership: focus on early project development, focus on projects requiring generators of 1MW and greater, focus on lowering price while maintaining superior service, consider moving complex maintenance services in house, continue to develop the sales force, and keep an eye on the long term future.