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dc.contributor.advisor Grooms, David en_US
dc.contributor.author Coyne, Jeremy
dc.contributor.author Acotto, Chris
dc.date.accessioned 2018-08-09T22:34:05Z
dc.date.issued 2018-08-09
dc.date.submitted 2018-08-09
dc.identifier.uri http://hdl.handle.net/10211.3/205456
dc.description.abstract PrimeCo is seeking to diversify their portfolio. PrimeCo has sustained considerable growth and now requires more real estate to meet capacity demands. PrimeCo’s corporate strategy is to create a new venture which will vertically integrate the portion of their supply chain which is their corporate headquarters. This vertical integration will diversify PrimeCo’s business by not just housing PrimeCo; but by expanding into real estate and property management as the new entity serves as a cowork facility. The vision of this enterprise is to foster and develop the local community and the businesses, startups, and entrepreneurs within. An industry analysis was performed using the Porter’s Five Forces and SWOT frameworks to analyze the market and to assess the feasibility of such a strategy. Included in this report is the analysis for those frameworks. The analysis supports PrimeCo’s strategic vision. A key determinant of success will be PrimeCo’s ability to remain cognizant of the rapidly evolving industry and to make timely and meaningful adjustments to maintain market relevance. The historical double-digit growth which has been recorded over the past decade is destined to slow. The shared office leasing industry is still in the growth stage of its life cycle. Analyst predictions are a good indication, but it is not a guarantee. PrimeCo must be cognizant of their timelines to enter and read the terrain of the industry to ensure that the chosen approach is successful. Primary and secondary research has demonstrated that this is an enticing industry to enter, both on a global and domestic scale. Areas of key strategic importance are: market entry strategy, market trends, product and service differentiation, and location. en_US
dc.description.sponsorship Business Administration en_US
dc.language.iso en_US en_US
dc.subject cowork en_US
dc.subject office en_US
dc.subject feasibility en_US
dc.title Coworking Office Space Feasibility Study en_US
dc.description.embargoterms 3 years en_US
dc.date.embargountil 2021-08-08T22:34:05Z
dc.genre Project en_US
dc.contributor.committeemember Byun, William en_US

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