TERI Life Coaching Product Improvement Plan

This project is a result of an agreement that was made between California State University San Marcos (CSUSM) and TERI Inc. to provide a product improvement plan for TERI’s Special Needs Life Quality Coaching (SNLQC) program. This team was presented the opportunity to work with TERI, a highly prestigious organization that provides an array of services to individuals and families with special needs. The specific project scope was to develop a marketing plan for their SNLQC program. After initial research was performed, the team determined that TERI’s SNLQC program was not successful for a number of reasons. Based on this discovery, the team developed a Statement of Work (SOW) to set clear expectations with the client on specific project tasks and deliverables. The SOW outlined six project tasks which included: rebranding the program, program accreditation, connecting TERI with the San Diego Regional Center, a competitive analysis, an alumni survey, and a phased marketing plan. The team then completed research and analysis on all six tasks, and as a result identified project recommendations to help TERI address product improvements for the existing SNLQC program and develop a more effective marketing plan to attract new coaching students and increase revenue.