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dc.contributor.author Bain, Paul G.
dc.contributor.author Milfont, Taciano L.
dc.contributor.author Kashima, Yoshihisa
dc.contributor.author Bilewicz, Michael
dc.contributor.author Doron, Guy
dc.contributor.author Schultz, P. Wesley
dc.date.accessioned 2017-11-02T18:10:39Z
dc.date.available 2017-11-02T18:10:39Z
dc.date.issued 2017
dc.identifier.citation Bain, P. …Schultz, P. W., Einarsdóttir, G., & Saviolidis, N. (2017). How the co-benefits of addressing climate change can motivate action across the world. Nature: Climate Change, 6, 154-157. doi:10.1038/nclimate2814 en_US
dc.identifier.uri http://hdl.handle.net/10211.3/197597 en
dc.description.abstract Personal and political action on climate change is traditionally thought to be motivated by people accepting its reality and importance. However, convincing the public that climate change is real faces powerful ideological obstacles1, 2, 3, 4, and climate change is slipping in public importance in many countries5, 6. Here we investigate a different approach, identifying whether potential co-benefits of addressing climate change7 could motivate pro-environmental behaviour around the world for both those convinced and unconvinced that climate change is real. We describe an integrated framework for assessing beliefs about co-benefits8, distinguishing social conditions (for example, economic development, reduced pollution or disease) and community character (for example, benevolence, competence). Data from all inhabited continents (24 countries; 6,196 participants) showed that two co-benefit types, Development (economic and scientific advancement) and Benevolence (a more moral and caring community), motivated public, private and financial actions to address climate change to a similar degree as believing climate change is important. Critically, relationships were similar for both convinced and unconvinced participants, showing that co-benefits can motivate action across ideological divides. These relationships were also independent of perceived climate change importance, and could not be explained by political ideology, age, or gender. Communicating co-benefits could motivate action on climate change where traditional approaches have stalled. en_US
dc.language.iso en_US en_US
dc.publisher Nature: Climate Change en_US
dc.relation.uri doi:10.1038/nclimate2814. en_US
dc.subject co-benefits en_US
dc.subject climate change en_US
dc.subject sociological dimensions en_US
dc.title How the Co-Benefits of Addressing Climate Change can Motivate Action across the World. en_US
dc.type Article en_US

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