Management Information Systems
http://hdl.handle.net/10211.3/210225
2024-03-29T05:16:25Z
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"Does Location Matter? Impact of Local Government Policies and Incentives on Entrepreneurship
http://hdl.handle.net/10211.3/213718
"Does Location Matter? Impact of Local Government Policies and Incentives on Entrepreneurship
Sun, Yi; Anderson, Beverlee; Fang, Fang
One approach to help improve local job market is to attract startup companies from outside the region. However, regional and local policy obstacles and regulation’s ambiguities at all levels often hamper entrepreneurs. The goal of this study is to evaluate the differences between local government’s policies, incentives and information infrastructures and their impact on entrepreneurial activities. We employed a phenomenological study with surveys of the directors of economic development department in five neighboring cities in Southern California in USA. The result of this empirical study indicates that there are different incentives and policies in different cities that entrepreneurs need to be aware to take advantage of. In addition, we also found the interesting fact that the cities also collaborate with each other to make the entire region more competitive against other regions.
International Proceedings of Economics Development and Research
IPEDR vol.85 (2015) © (2015) IACSIT Press, Singapore.
2015-01-01T00:00:00Z
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Product Line Strategy Under Complementary Effects
http://hdl.handle.net/10211.3/213374
Product Line Strategy Under Complementary Effects
Xu, Xiaohui; Fang, Fang
In this research, we study a durable goods manufacturer’s product line strategy when the product interacts with those of a complementary industry. It is well known that the cannibalization between high- and low-end products can significantly lower durable goods manufacturers’ total profits. This is why, in general, a durable goods manufacturer would not introduce a low-end product if the low-end product cannot be produced at a lower cost than the higher-end product. However, when the durable product is involved in a complementary relationship with another market and when such a connection is sufficiently strong, companies have an incentive to expand their product line, even when the low-end version costs the same as that of the high-end. A broader product line is a credible commitment to higher future output, and thus encourages higher output from the complementary industry, which, in turn, boosts the demand for the durable good.
Article was published in an open access journal.
2016-12-01T00:00:00Z
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Profit Analysis for Video Game Releasing Strategies: Single-player vs. Multiplayer Games
http://hdl.handle.net/10211.3/213136
Profit Analysis for Video Game Releasing Strategies: Single-player vs. Multiplayer Games
Fang, Fang; Sun, Yi; Leu, Jack
A video game publisher may release a game in a multi- and/or a single-player version. The major difference between these two versions is that, unlike its single player counterpart, a multiplayer game allows its players to cooperate and/or compete with other human players, thus bringing them additional fun from social interactions. This study examined the game publisher’s strategies on which version(s) of the game should be released and how their prices may be affected when different versions are available. We drew insights from psychology literature on why people play games and used three important factors to analyze players’
adoption of video games. Based on these factors, we built a two-dimensional Hotelling model to analyze product differentiation strategies for a game publisher and studied how a player might adopt appropriate game versions based on factors associated with their intrinsic characteristics. We then derived the optimal pricing strategies for a game publisher to target the intended group of players when she releases (i) only the single-player version, (ii) only the multiplayer version, or (iii) both versions. The profits for the three releasing strategies were then compared and the optimal strategies associated with different cost parameters were identified. Published in an open access journal.
2015-02-01T00:00:00Z
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To Share or Not to Share - An Empirical Study of Wearable Technology, Privacy and User's Incentive to Share Sensitive Data OR Incentive Analysis for Sharing Private Data in Wearable Technology
http://hdl.handle.net/10211.3/213009
To Share or Not to Share - An Empirical Study of Wearable Technology, Privacy and User's Incentive to Share Sensitive Data OR Incentive Analysis for Sharing Private Data in Wearable Technology
Sun, Yi
Presentation by Yi Sun at Global Conference on Business and Finance, The Institute for Business and Finance Research May 24-27, 2016 San Jose Costa Rica
2016-05-01T00:00:00Z